Maison Kayser- Communications and Marketing Design
Every proposal was designed to elevate the Maison Kayser experience. I also identified opportunities to establish a bond between brand and consumers by means of packaging, banners, events, and photography.
Background: Founded by Eric Kayser in Paris in 1996, Maison Kayser is an authentic artisanal French Boulangerie, meaning that bread and other baked goods are mixed and baked on-site all day long.
In August 2012, the first Maison Kayser opened in the United States, on the Upper East Side in New York. Immediately celebrated by the customers and the press as having the best baguette of NY (New York Magazine 2013), Eric Kayser has since opened several bakeries in Manhattan, to meet the demand of its customers in different neighborhoods.